Relationship Marketing Program

Goals

• Reflect the essence & values of the practice
• Build from existing programs
• Require little funding but an investiment in time

Elements & Tactics

• Develop Brand Promise - To provide the highest quality orthodontic care for each individual utilizing the latest technology to achieve an outstanding smile in a friendly, fun and efficient manner.
• Utilize Social Media Marketing - Developed Facebook communications program to communicate with patients, dentists and community. Invite comments and listen to learn.
• E-mail follow-up - Follow-up of existing Lunch & Learn program to reenforce message and build strong relationship.
• Brand building -Communicate expertise by posting radio interviews to Facebook page. Build a blog as a good source of communication as well as PR. Patients and possible patients feel close and can interact with your team, online. Sponsor school events and activities. Embrace and promote a cause.

Results

• Increase in positive referral traffic and new patients within first month of implimentation.